VP, Brand Marketing
Local Brand Building
Every detail of our brand was thoughtfully and strategically created to help you build your brand locally.
With two distinct branding options to choose from, your brand will stand out in any crowd. Our grid design is symbolic of many things. It’s a blueprint for a community since real estate is local. It represents connectivity because that’s what our culture is all about . And it represents technology, a nod to both our history and our future. Our triangular design element signifies the strength of coming together. Corners are prevalent in our messaging as well, whether it’s helping brokers and agents “Corner Your Market” or telling consumers that ERA® is “In Your Corner.” That branding and strategy carries throughout everything we do. Branding of this caliber is an integral part of elevating the perception of your business. By integrating our branded marketing materials, you’ll create powerful, cohesive local marketing campaigns that are professionally crafted for your business.
Want to keep your own local branding?
Powerful Marketing Minus the Guesswork
Our marketing is designed to help your agents spend less time on marketing and more time growing their business.
Whenever an agent gets a new listing, we automatically create a suite of marketing assets, including: a listing detail page, a video microsite, YouTube® videos, print-ready client marketing, TextERA short codes and more, at no additional cost. It’s like having a personal marketing department. Plus, agents will also have access to beautifully designed property and agent marketing materials including listing presentations, flyers, brochures, postcards and social assets.
Corner Your Local Market(ing)
Drive local targeted leads and measurable engagement for your company with the ERA Local Marketing Hub.
The ERA Local Marketing Hub provides campaigns and guidance designed to fit your needs and budget. Our digital marketing experts help you evaluate your media budget and your goals, select a campaign, location, and destination. You can use it as a self-serve platform, or work one-on-one with our media planners—whichever works best for you.
ERA Distinctive Properties showcases influential homes that appeal to distinguished buyers.
ERA Marketing Center
Your place to customize all things marketing.
You and your agents will be able to create, update and maintain branded marketing assets from recruiting materials to agent marketing and property marketing to social graphics. Make those printed materials a reality by downloading them or utilizing the print-on-demand feature to create high-quality, branded marketing materials like postcards, brochures, flyers and more—all customized with your information.