Productivity & Lead Gen
Frank Malpica
SVP Strategic Growth
Tech & Programs
Technology is constantly on the move. Keeping up can be a drain on your time and resources.
Being part of ERA Real Estate allows you to tap into something bigger. With a modern technology platform that encourages access and choice, modernizing your business just got easier – with flexible tools and technology that make being more productive a snap.
Support at Every Step
LEAD GEN
PERSONALIZED PLATFORM FOR YOUR LISTINGS
We offer full IDX-enabled broker and agent websites that offer customizable & personalized online platforms for your listings. They highlight new inventory, recently sold properties, open houses and integrates with social media.
A CRM THAT KEEPS YOU CONNECTED
Our CRM allows agents to quickly and easily stay connected with clients throughout their entire home search and buying experience. It features automated marketing campaigns that make it easier to keep everyone engaged. It also provides metrics for a clear vision for growth, helping build business for the future.GENERATE LEADS WITH TEXT CODES
We automatically generate company keywords and codes for every property, which agents can add to yard signs and other marketing materials. Buyers text the code to instantly view property details, notifying the agent for follow-up. All leads automatically sync back to the CRM, ensuring that you can capture and convert more business.* *program upgrades available for additional costsLEAD NURTURING
With Conversion Boost by OJO, buyers get personalized guidance with timely insights and tailored recommendations — all directly to their mobile phones. As they continue along their journey and become more prepared, they’re introduced to qualified agents at the right time. Qualified leads reduce time spent chasing dead ends and offers greater transparency – including buyer readiness data – to help agents nurture and convert those leads.
STAY CONNECTED WITH SOCIAL MEDIA
We automatically create Just Listed and Open House videos for each listing, uploading them to your brokerage’s Facebook®, Instagram® and YouTube® pages. Once your videos are on your brokerage’s social channels, Social Boost can give your listings added exposure — easily targeting potential homebuyers outside their sphere of influence.
WIN IT
PRICE IT RIGHT
Pricing a home and substantiating that dollar amount to sellers can be difficult and complicated, especially due to the emotional nature of homeownership. That’s why we created The ERA® Pricing Analysis Suite — taking the guesswork out of number-crunching by leveraging data pulled from local MLS sites to offer a more precise picture of area housing prices.
DESIGNED TO WIN
Agents can complement their knowledge and experience with our beautifully branded listing presentation. Professionally designed, scripted and fully customizable, it is a great tool to help make a powerful impression and win business.
GIVE SELLERS MORE OPTIONS
Our innovative, longstanding ERA Sellers Security® Plan offers qualified sellers the peace of mind of knowing that if their home is not sold within a fixed period of time — ERA will buy it.*
*Conditions and limitations apply; including but not limited to: house must meet specific qualifications, and purchase price will be determined solely by ERA Franchise Systems LLC, based in part upon a discount of the home’s appraised value. Additionally, program participants must purchase their next home within 6 months of the close date of the SSP property through a broker designated by ERA Franchise Systems LLC. Not available in all areas.
DISTINCTIVE PROPERTIES
The ERA Distinctive Propertiessm program showcases influential properties that epitomize our luxury requirements and appeal to a specialized buyer. When you need to market an exceptional home, ERA Distinctive Properties offers invaluable exposure to high-wealth homebuyers — as well as specialized training and marketing materials.
SPECIAL INCENTIVES
When you join the Anywheresm Advantage Broker Network, you’ll gain access to special incentives for specialized audiences, including AARP Real Estate Benefits from Realogy and Realogy Military Rewards.
SELL IT
VIDEO SHOWCASE
Video marketing is essential. That’s why for every new listing, we provide a video microsite and a YouTube video to help agents market their properties.EASY MARKETING
Every new listing automatically receives print-ready flyers and PDF postcards at no additional cost to agents. Plus, they’ll also have access to beautifully designed property and agent marketing materials from listing presentations to flyers, brochures, postcards and social assets.
LOCAL & GLOBAL DISTRIBUTION
ERA-represented listings are syndicated in the US and across the globe in places where people are looking for real estate. Agents can analyze real-time metrics and get insight into how many views, shares and saves their listings receive.
SOCIAL MEDIA EXPOSURE
ERA automatically creates Just Listed and Open House videos for every listing, then uploads them to your brokerage’s Facebook®, Instagram® and YouTube® pages — generating more visibility, leads and value for your agents. From there, agents can maximize exposure and impact by reaching potential home buyers outside of their sphere of influence using Social Boost to create a custom target audience.*
The ERA Social Tool helps agents create more connections through social media and keep managing them, stress-free. From branded content and a library of ERA posts and images, to the ability to share and promote property listings, our social tool makes creating and sharing posts easy.
*program upgrades available for additional costs
ADDITIONAL INVENTORY
Find brand-new inventory for your buyers with our nationwide portal that serves as a multiple listing service for newly completed homes, homes currently under construction and soon-to-be-built homes. Available to all ERA-affiliated agents, BDX offers you access to more than 130,000 units of new home inventory, meaning more opportunities for your clients — and your business.
REFERRALS & REPEAT BUSINESS
GLOBAL REFERRALS
Our global referral platform is a great way to grow your business — and includes everything from referral promotion to agent validation, referral tracking, translation and payment processing. It can also help agents find new buyers, demonstrate global reach, access new markets and gain new business insights.
STAY TOP OF MIND
Enroll clients in our follow-up program and ERA will take care of the rest, with no added work from you. We’ll even send branded postcards and emails on your behalf. It’s a powerful retention program that helps keep doors open long after a property has closed.*
*Agent must enroll buyers within 30 days of close. Enrollment available for sellers at an additional cost to the agent. Clients may unsubscribe from the program at any time.
BEYOND THE MOVE
Our hassle-free ERA Moves moving assistance program provides a white-glove utility connection to your clients, and sends up to 15 emails with local and national offers from YOU before the close. That’s so thoughtful of you.*
* Clients have the option to unsubscribe from the programs
BUILD YOUR REPUTATION
At the close of every transaction, we automatically send a survey to your clients so you know how much they valued your service. Your best survey results are automatically transformed to a social media post on your company’s Facebook page – with a link back to your agent page. It’s a great way to showcase your results, build your reputation and generate new leads.
FOCUS ON PAST CLIENTS
ERA Transact is a way for agents to connect with old clients and drive repeat business, compiling your entire client history into one user-friendly database. It helps agents be more productive and stay focused on the relationships most likely to yield new business.
CAREER / BUSINESS MANAGER
BUSINESS PLANNING
Our Business Planning course is designed to change agents’ mindsets into that of a small business owner. They’ll learn about finances, metrics and defining business targets.
LEARNING
ERA agents that have taken Team ERA University courses have seen: 30% more listings, 28% more closed units and 35% higher sales volume than those who haven’t.
*Listings Taken, Closed Units, and Closed Sales Volume (collectively, the “Metrics”) were measured during this Study. To calculate the results, we took a sample of the 3,680 independent sales associates who had been affiliated with ERA Real Estate for at least a year prior to the study and who participated in ERA® Real Estate training classes and activities between August 2017 and August 2019 (the “Sample Pool”) and entered their activities into REScoreboard.com. All sales associates included in the study completed one or more training classes, each ranging in duration from a minimum of three hours up to twenty-two hours. We measured the Metrics generated by the Sample Pool during the 12 months prior to their taking any ERA Real Estate training and then measured the Metrics generated during the 12 months after the end date of each agent’s training. Study completion date was September 2020. This was not a controlled study; correlation does not equal causation. Past performance does not guarantee future results. Market conditions may influence results and there is no assurance any ERA Real Estate affiliated sales associate will achieve the same or similar results.
EVENTS
ERA network events are the perfect launchpad for transforming your business. They’re also a powerful platform for networking, learning opportunities, thought leadership, skill-building, hearing from top industry speakers and recognizing Team ERA’s accomplishments. And most of all — fun!
Registration, transportation, food & lodging costs may apply
AWARDS
We go above and beyond to recognize the achievements of our agents with an awesome awards and recognition program that’s both a salute to their hard work, and a powerful way to market themselves. That’s a win that keeps on winning.
PERKS
Get VIP access to an assortment of products and services designed to help your business. You’ll receive special discounted prices on wireless plans, office supplies, overnight express services, and more. Also includes a wide range of resources and discounts for your clients.
Support at Every Step
LEAD GEN
Websites
Leads
Nurturing
Marketing
PERSONALIZED PLATFORM FOR YOUR LISTINGS
We offer full IDX-enabled broker and agent websites that offer customizable & personalized online platforms for your listings. They highlight new inventory, recently sold properties, open houses and integrates with social media.
Win it
Tools
Tools
Security
Program
Programs
PRICE IT RIGHT
Pricing a home and substantiating that dollar amount to sellers can be difficult and complicated, especially due to the emotional nature of homeownership. That’s why we created The ERA® Pricing Analysis Suite — taking the guesswork out of number-crunching by leveraging data pulled from local MLS sites to offer a more precise picture of area housing prices.SELL IT
Video Suite
Print Suite
Listing
Distribution
Social Tools
Construction
Portal
VIDEO SHOWCASE
Video marketing is essential. That’s why for every new listing, we provide a video microsite and a YouTube video to help agents market their properties.REFERRALS & REPEAT BUSINESS
Referrals
Program
Program
Building
Database
GLOBAL REFERRALS
Our global referral platform is a great way to grow your business — and includes everything from referral promotion to agent validation, referral tracking, translation and payment processing. It can also help agents find new buyers, demonstrate global reach, access new markets and gain new business insights.CAREER/BUSINESS MANAGER
Planning
