Productivity & Lead Gen

“With ERA you can plug in, and power up, your local business with our robust set of tech, tools, and programs to suit your needs".

Frank Malpica
SVP Strategic Growth

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Tech & Programs

Technology is constantly on the move. Keeping up can be a drain on your time and resources.

Being part of ERA Real Estate allows you to tap into something bigger. With a modern technology platform that encourages access and choice, modernizing your business just got easier – with flexible tools and technology that make being more productive a snap.

Support at Every Step

LEAD GEN

PERSONALIZED PLATFORM FOR YOUR LISTINGS

We offer full IDX-enabled broker and agent websites that offer customizable & personalized online platforms for your listings. They highlight new inventory, recently sold properties, open houses and integrates with social media.

GENERATE LEADS WITH TEXT CODES

We automatically generate company keywords and codes for every property, which agents can add to yard signs and other marketing materials. Buyers text the code to instantly view property details, notifying the agent for follow-up. All leads automatically sync back to the CRM, ensuring that you can capture and convert more business.* *program upgrades available for additional costs

LEAD NURTURING

With Conversion Boost by OJO, buyers get personalized guidance with timely insights and tailored recommendations — all directly to their mobile phones. As they continue along their journey and become more prepared, they’re introduced to qualified agents at the right time. Qualified leads reduce time spent chasing dead ends and offers greater transparency – including buyer readiness data – to help agents nurture and convert those leads.

WIN IT

PRICE IT RIGHT

Pricing a home and substantiating that dollar amount to sellers can be difficult and complicated, especially due to the emotional nature of homeownership. That’s why we created The ERA® Pricing Analysis Suite — taking the guesswork out of number-crunching by leveraging data pulled from local MLS sites to offer a more precise picture of area housing prices.

GIVE SELLERS MORE OPTIONS

Our innovative, longstanding ERA Sellers Security® Plan offers qualified sellers the peace of mind of knowing that if their home is not sold within a fixed period of time — ERA will buy it.*

*Conditions and limitations apply; including but not limited to: house must meet specific qualifications, and purchase price will be determined solely by ERA Franchise Systems LLC, based in part upon a discount of the home’s appraised value. Additionally, program participants must purchase their next home within 6 months of the close date of the SSP property through a broker designated by ERA Franchise Systems LLC. Not available in all areas.

SELL IT

VIDEO SHOWCASE

Video marketing is essential. That’s why for every new listing, we provide a video microsite and a YouTube video to help agents market their properties.

SOCIAL MEDIA EXPOSURE

ERA automatically creates Just Listed and Open House videos for every listing, then uploads them to your brokerage’s Facebook®, Instagram® and YouTube® pages — generating more visibility, leads and value for your agents. From there, agents can maximize exposure and impact by reaching potential home buyers outside of their sphere of influence using Social Boost to create a custom target audience.*

The ERA Social Tool helps agents create more connections through social media and keep managing them, stress-free. From branded content and a library of ERA posts and images, to the ability to share and promote property listings, our social tool makes creating and sharing posts easy.

*program upgrades available for additional costs

ADDITIONAL INVENTORY

Find brand-new inventory for your buyers with our nationwide portal that serves as a multiple listing service for newly completed homes, homes currently under construction and soon-to-be-built homes. Available to all ERA-affiliated agents, BDX offers you access to more than 130,000 units of new home inventory, meaning more opportunities for your clients — and your business.

REFERRALS & REPEAT BUSINESS

GLOBAL REFERRALS

Our global referral platform is a great way to grow your business — and includes everything from referral promotion to agent validation, referral tracking, translation and payment processing. It can also help agents find new buyers, demonstrate global reach, access new markets and gain new business insights.

STAY TOP OF MIND

Enroll clients in our follow-up program and ERA will take care of the rest, with no added work from you. We’ll even send branded postcards and emails on your behalf. It’s a powerful retention program that helps keep doors open long after a property has closed.*

*Agent must enroll buyers within 30 days of close. Enrollment available for sellers at an additional cost to the agent. Clients may unsubscribe from the program at any time.

BUILD YOUR REPUTATION

At the close of every transaction, we automatically send a survey to your clients so you know how much they valued your service. Your best survey results are automatically transformed to a social media post on your company’s Facebook page – with a link back to your agent page. It’s a great way to showcase your results, build your reputation and generate new leads.

CAREER / BUSINESS MANAGER

BUSINESS PLANNING

Our Business Planning course is designed to change agents’ mindsets into that of a small business owner. They’ll learn about finances, metrics and defining business targets.

LEARNING

ERA agents that have taken Team ERA University courses have seen: 30% more listings, 28% more closed units and 35% higher sales volume than those who haven’t.

*Listings Taken, Closed Units, and Closed Sales Volume (collectively, the “Metrics”) were measured during this Study. To calculate the results, we took a sample of the 3,680 independent sales associates who had been affiliated with ERA Real Estate for at least a year prior to the study and who participated in ERA® Real Estate training classes and activities between August 2017 and August 2019 (the “Sample Pool”) and entered their activities into REScoreboard.com. All sales associates included in the study completed one or more training classes, each ranging in duration from a minimum of three hours up to twenty-two hours. We measured the Metrics generated by the Sample Pool during the 12 months prior to their taking any ERA Real Estate training and then measured the Metrics generated during the 12 months after the end date of each agent’s training. Study completion date was September 2020. This was not a controlled study; correlation does not equal causation. Past performance does not guarantee future results. Market conditions may influence results and there is no assurance any ERA Real Estate affiliated sales associate will achieve the same or similar results.

Support at Every Step

LEAD GEN

PERSONALIZED PLATFORM FOR YOUR LISTINGS

GENERATE LEADS WITH TEXT CODES

*program upgrades available for additional costs

LEAD NURTURING

Win it

PRICE IT RIGHT

GIVE SELLERS MORE OPTIONS

Our innovative, longstanding ERA Sellers Security® Plan offers qualified sellers the peace of mind of knowing that if their home is not sold within a fixed period of time — ERA will buy it.*

SELL IT

VIDEO SHOWCASE

Video marketing is essential. That’s why for every new listing, we provide a video microsite and a YouTube video to help agents market their properties.

SOCIAL MEDIA EXPOSURE

*program upgrades available for additional costs

REFERRALS & REPEAT BUSINESS

GLOBAL REFERRALS

STAY TOP OF MIND

*Agent must enroll buyers within 30 days of close. Enrollment available for sellers at an additional cost to the agent. Clients may unsubscribe from the program at any time.

CAREER/BUSINESS MANAGER

BUSINESS PLANNING

Our Business Planning course is designed to change agents’ mindsets into that of a small business owner. They’ll learn about finances, metrics and defining business targets.

LEARNING

ERA agents that have taken Team ERA University courses have seen: 30% more listings, 28% more closed units and 35% higher sales volume than those who haven’t.

Productivity & Lead Gen

Frank Malpica SVP Strategic Growth

Tech & Programs

Technology is constantly on the move. Keeping up can be a drain on your time and resources.

Support at Every Step

LEAD GEN

PERSONALIZED PLATFORM FOR YOUR LISTINGS

WIN IT

PRICE IT RIGHT

SELL IT

VIDEO SHOWCASE

REFERRALS & REPEAT BUSINESS

GLOBAL REFERRALS

CAREER / BUSINESS MANAGER

BUSINESS PLANNING

Support at Every Step

LEAD GEN

PERSONALIZED PLATFORM FOR YOUR LISTINGS

Win it

PRICE IT RIGHT

SELL IT

VIDEO SHOWCASE

REFERRALS & REPEAT BUSINESS

GLOBAL REFERRALS

CAREER/BUSINESS MANAGER

BUSINESS PLANNING

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Benefits

Resources

Frank Malpica
SVP Strategic Growth

We’re Here For You,
Get in Touch