Productivity & Lead Gen

“With ERA you can plug in, and power up, your local business with our robust set of tech, tools, and programs to suit your needs".

Rich DeNicola
Chief Operation Officer

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Tech & Programs

Technology is constantly on the move. Keeping up can be a drain on your time and resources.

Being part of ERA Real Estate allows you to tap into something bigger. With a modern technology platform that encourages access and choice, modernizing your business just got easier – with flexible tools and technology that make being more productive a snap.

Support at Every Step

LEAD GEN

PERSONALIZED PLATFORM FOR YOUR LISTINGS

We offer full IDX-enabled broker and agent websites that offer customizable & personalized online platforms for your listings. They highlight new inventory, recently sold properties, open houses and integrates with social media.

WIN IT

PRICE IT RIGHT

Pricing a home and substantiating that dollar amount to sellers can be difficult and complicated, especially due to the emotional nature of homeownership. That’s why we created The ERA® Pricing Analysis Suite — taking the guesswork out of number-crunching by leveraging data pulled from local MLS sites to offer a more precise picture of area housing prices.

SELL IT

VIDEO SHOWCASE
Video marketing is essential. That’s why for every new listing, we provide a video microsite and a YouTube video to help agents market their properties.

REFERRALS & REPEAT BUSINESS

GLOBAL REFERRALS

Our global referral platform is a great way to grow your business — and includes everything from referral promotion to agent validation, referral tracking, translation and payment processing. It can also help agents find new buyers, demonstrate global reach, access new markets and gain new business insights.

CAREER / BUSINESS MANAGER

BUSINESS PLANNING

Our Business Planning course is designed to change agents’ mindsets into that of a small business owner. They’ll learn about finances, metrics and defining business targets.

Support at Every Step

LEAD GEN

PERSONALIZED PLATFORM FOR YOUR LISTINGS

We offer full IDX-enabled broker and agent websites that offer customizable & personalized online platforms for your listings. They highlight new inventory, recently sold properties, open houses and integrates with social media.

Win it

PRICE IT RIGHT
Pricing a home and substantiating that dollar amount to sellers can be difficult and complicated, especially due to the emotional nature of homeownership. That’s why we created The ERA® Pricing Analysis Suite — taking the guesswork out of number-crunching by leveraging data pulled from local MLS sites to offer a more precise picture of area housing prices.

SELL IT

VIDEO SHOWCASE
Video marketing is essential. That’s why for every new listing, we provide a video microsite and a YouTube video to help agents market their properties.

REFERRALS & REPEAT BUSINESS

GLOBAL REFERRALS
Our global referral platform is a great way to grow your business — and includes everything from referral promotion to agent validation, referral tracking, translation and payment processing. It can also help agents find new buyers, demonstrate global reach, access new markets and gain new business insights.

CAREER/BUSINESS MANAGER

BUSINESS PLANNING
Our Business Planning course is designed to change agents’ mindsets into that of a small business owner. They’ll learn about finances, metrics and defining business targets.