Productivity & Lead Gen
Tech & Programs
Technology is constantly on the move. Keeping up can be a drain on your time and resources.
Being part of ERA Real Estate allows you to tap into something bigger. With a modern technology platform that encourages access and choice, modernizing your business just got easier – with flexible tools and technology that make being more productive a snap.
Support at Every Step
LEAD GEN
PERSONALIZED PLATFORM FOR YOUR LISTINGS
We offer full IDX-enabled broker and agent websites that offer customizable & personalized online platforms for your listings. They highlight new inventory, recently sold properties, open houses and integrates with social media.
A CRM THAT KEEPS YOU CONNECTED
Our CRM allows agents to quickly and easily stay connected with clients throughout their entire home search and buying experience. It features automated marketing campaigns that make it easier to keep everyone engaged. It also provides metrics for a clear vision for growth, helping build business for the future.
GENERATE LEADS WITH TEXT CODES
We automatically generate company keywords and codes for every property, which agents can add to yard signs and other marketing materials. Buyers text the code to instantly view property details, notifying the agent for follow-up. All leads automatically sync back to the CRM, ensuring that you can capture and convert more business.*
*Program upgrades available for additional costs
LEAD NURTURING
With Conversion Boost by OJO, buyers get personalized guidance with timely insights and tailored recommendations — all directly to their mobile phones. As they continue along their journey and become more prepared, they’re introduced to qualified agents at the right time. Qualified leads reduce time spent chasing dead ends and offers greater transparency – including buyer readiness data – to help agents nurture and convert those leads.
STAY CONNECTED WITH SOCIAL MEDIA
We automatically create Just Listed and Open House videos for each listing, uploading them to your brokerage’s Facebook®, Instagram® and YouTube® pages. Once your videos are on your brokerage’s social channels, Videobuzz can give your listings added exposure — easily targeting potential homebuyers outside their sphere of influence.
Win it
PRICE IT RIGHT
Pricing a home and substantiating that dollar amount to sellers can be difficult and complicated, especially due to the emotional nature of homeownership. That’s why we created The ERA® Pricing Analysis Suite — taking the guesswork out of number-crunching by leveraging data pulled from local MLS sites to offer a more precise picture of area housing prices.DESIGNED TO WIN
Agents can complement their knowledge and experience with our beautifully branded listing presentation. Professionally designed, scripted and fully customizable, it is a great tool to help make a powerful impression and win business.GIVE SELLERS MORE OPTIONS
Our innovative, longstanding ERA Sellers Security® Plan offers qualified sellers the peace of mind of knowing that if their home is not sold within a fixed period of time — ERA will buy it.* *Conditions and limitations apply; including but not limited to: house must meet specific qualifications, and purchase price will be determined solely by ERA Franchise Systems LLC, based in part upon a discount of the home’s appraised value. Additionally, program participants must purchase their next home within 6 months of the close date of the SSP property through a broker designated by ERA Franchise Systems LLC. Not available in all areas.DISTINCTIVE PROPERTIES
The ERA Distinctive Properties℠ program showcases influential properties that epitomize our luxury requirements and appeal to a specialized buyer. When you need to market an exceptional home, ERA Distinctive Properties offers invaluable exposure to high-wealth homebuyers — as well as specialized training and marketing materials.SPECIAL INCENTIVES
When you join the Anywhere℠ Advantage Broker Network, you’ll gain access to special incentives for specialized audiences, including AARP Real Estate Benefits from Anywhere and Anywhere Military Rewards.SELL IT
VIDEO SHOWCASE
Video marketing is essential. That’s why for every new listing, we provide a video microsite and a YouTube video to help agents market their properties.
EASY MARKETING
Every new listing automatically receives print-ready flyers and PDF postcards at no additional cost to agents. Plus, they’ll also have access to beautifully designed property and agent marketing materials from listing presentations to flyers, brochures, postcards and social assets.
LOCAL & GLOBAL DISTRIBUTION
ERA-represented listings are syndicated in the US and across the globe in places where people are looking for real estate. Agents can analyze real-time metrics and get insight into how many views, shares and saves their listings receive.
SOCIAL MEDIA EXPOSURE
ERA automatically creates Just Listed and Open House videos for every listing, then uploads them to your brokerage’s Facebook®, Instagram® and YouTube® pages — generating more visibility, leads and value for your agents. From there, agents can maximize exposure and impact by reaching potential home buyers outside of their sphere of influence using Videobuzz to create a custom target audience.*
The ERA Social Tool helps agents create more connections through social media and keep managing them, stress-free. From branded content and a library of ERA posts and images, to the ability to share and promote property listings, our social tool makes creating and sharing posts easy.
* Program upgrades available for additional costs
ADDITIONAL INVENTORY
Find brand-new inventory for your buyers with our nationwide portal that serves as a multiple listing service for newly completed homes, homes currently under construction and soon-to-be-built homes. Available to all ERA-affiliated agents, BDX offers you access to more than 130,000 units of new home inventory, meaning more opportunities for your clients — and your business.
